What we do
01
Find Your Story
Before we build anything, we listen. We help you uncover what makes your business distinct — your voice, your values, your why — and shape it into something clear and compelling.
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Brand positioning
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Copywriting
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Tone of voice
02
Build Your Stage
Your website is where your story lives. We design and build beautiful, fast, purposeful digital homes on Wix, Shopify, and Webflow — built to convert visitors into customers.
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Web design
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E-commerce
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UX Design
03
Tell It Consistently
A story told once is just an introduction. We help you show up in the right places, in the right voice — through social media, content, email, and paid channels.
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Social media
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Content strategy
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Email marketing
04
Make It Work Harder
Great stories get refined over time. We use data, testing, and search optimisation to make sure your story reaches more people and turns more of them into customers.
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SEO
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CRO
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Analytics
OUR WORK
Stories we've helped tell
WHAT CLIENTS SAY
The work speaks.
The relationships last.
Most of our clients have worked with us for years — not projects. We're the kind of partner that knows your business almost as well as you do.
"As a first-time business owner, I had so many ideas and didn’t know where to start. Jaco gently guided me to focus on what really mattered to my customers and helped me shape a clear, beautiful online presence for my florist shop. Thanks to his support, I now have a Shopify site I’m proud of — and my very first happy customer!"
Imke Erasmus
Owner of The Blossomry
"Working with Jaco was a game-changer for Vox Chamber Choir. He not only helped us upgrade our online presence, but also streamlined our marketing efforts in ways we hadn’t imagined. Thanks to his guidance, we now manage our own ticketing system — saving us a huge amount of money and giving us more control. His expertise and down-to-earth approach made the entire process easy and empowering."
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Franco Prinsloo
Musical Director of Vox Chamber Choir
"Jaco has been a trusted extension of our team for over a decade. Whether he’s consulting with our clients, shaping user journeys, or jumping in to build landing pages, Jaco brings clarity, creativity, and sharp strategic thinking to the table. He just gets what makes a digital experience work — and he’s played a key role in many of NightJarr’s most successful projects."
Ferdie Bester
"Jaco brings a calm confidence to every project. We’ve worked together for nearly a decade, and he continues to be my go-to for UX consulting on key accounts. He has a way of turning complex problems into elegant, user-first solutions — always thoughtful, always reliable. He’s not just a consultant; he’s a true partner in the work."
Maggie Macfarlane
Our own stories
Most businesses know what they do. Far fewer know how to talk about it in a way that makes the right people stop, listen, and take action. That's where we come in. We don't just build websites or run ads — we help you find the thread that makes your business human, and then we make sure it shows up everywhere it needs to.
FAQs
There's a story behind the name too.
Pronounced:
SEH-rruh-vet → /ˈsɛr.rə.vɛt/
When Jaco was a kid, he couldn't quite pronounce his last name — "de Wet" — so "Serrewet" became his nickname. It stuck. Now it reminds him every day that the best brands are built on something human, something real. That's the work we do for you.
Ready to tell your
story?
Book a free, no-pressure conversation. We'll listen to where you are, where you want to go, and figure out together how to get there.
jaco@serrewet.com
+27 68 633 0697
Centurion, South Africa