carvela-screens-shot2

Carvela is a sub-brand of Spitz. Again, we were approached by ClickMaven to assist in a User Experience assessment for www.carvela.co.za. Carvela is a premium fashion brand and considered impeccably well designed.

Objective

Assess and feedback on:

  • Overall usability of the website
  • Structure – of the Information Architecture
  • Consistency and standards
  • Aesthetics – Visual Design
  • Navigation usability
  • Home page usability
  • Page layout and content

carvela-screens-shot1

Method

  • Measure against web standards and online research
  • Online user tests – card sorting exercises
  • Optimization measurements – speed tests, HTML & file optimizations
  • ClickTale heat maps and playback assessments
  • Web traffic stats and user flows

Conclusion & Feedback

Website is a visually pleasing place to be, but requires some attention to make the website more practical. The feedback from the assessment has not been implemented and therefore no site improvements are measurable.

Carvela website