User Experience Expertise to Help Your Business Grow
With over 20 years in digital experience design, I help businesses large and small create user-friendly websites and online products that actually work — for your users and your bottom line.
Whether you're launching a new venture, refining a product, or improving customer journeys, I offer practical, strategic support to make your digital experience more intuitive, more engaging, and more profitable.
Discover
We map out user needs, goals, and challenges.
Define
We identify the opportunities and prioritise improvements.
Design
We create intuitive, effective solutions (whether a website, a journey, or a product).
Deliver
We test, refine, and launch for real-world results.
Website Setup & Strategy
Build or rework your website to align with your goals, using WIX or similar platforms.
UX Audits & Optimisation
Improve confusing or clunky user flows so customers convert faster and stay longer.
Online Offer Clarity
Find the right words and layout to make your value clear — and boost sales.
Enterprise UX Consulting
Expert support for fintech, IoT, and media companies.
CRO (Conversion Rate Optimisation)
Fine-tune your website to lift engagement and conversion rates.
Testimonials
I have long standing relationships with a lot of my clients. These are just a few that I have worked with over the years.
"As a first-time business owner, I had so many ideas and didn’t know where to start. Jaco gently guided me to focus on what really mattered to my customers and helped me shape a clear, beautiful online presence for my florist shop. Thanks to his support, I now have a Shopify site I’m proud of — and my very first happy customer!"
Imke Erasmus
Owner of The Blossomry
"Working with Jaco was a game-changer for Vox Chamber Choir. He not only helped us upgrade our online presence, but also streamlined our marketing efforts in ways we hadn’t imagined. Thanks to his guidance, we now manage our own ticketing system — saving us a huge amount of money and giving us more control. His expertise and down-to-earth approach made the entire process easy and empowering."
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Franco Prinsloo
Musical Director of Vox Chamber Choir
"Jaco has been a trusted extension of our team for over a decade. Whether he’s consulting with our clients, shaping user journeys, or jumping in to build landing pages, Jaco brings clarity, creativity, and sharp strategic thinking to the table. He just gets what makes a digital experience work — and he’s played a key role in many of NightJarr’s most successful projects."
Ferdie Bester
"Jaco brings a calm confidence to every project. We’ve worked together for nearly a decade, and he continues to be my go-to for UX consulting on key accounts. He has a way of turning complex problems into elegant, user-first solutions — always thoughtful, always reliable. He’s not just a consultant; he’s a true partner in the work."
Maggie Macfarlane
Let’s Make the Web Work Better — Together.
Ready to improve your website, optimize your product, or design a better online journey? Book a free 30-minute consultation and let’s chat.
jaco@serrewet.com
+27 68 633 0697
Centurion, South Africa